Most financial services businesses offer many different products and services, through many different channels, to many different target groups. Just to make things more complicated, there are usually many touch-points between the businesses and their target groups, and they communicate with them in many media.
Just reading that paragraph you can see that some kind of matrix or maybe even a full-on PowerPoint planning strategy presentation is going to be needed to work it through properly.
No surprise that before we start thinking about creative, much of our added value comes through strategic planning. We're particularly strong in mapping, analysing and managing Customer Journeys. But our ingenuity in PowerPoint knows no bounds.
