The financial services market is huge and hugely diverse. Generalisations are dangerous. But...
Generally speaking, most consumers find most financial communications extremely boring, unclear and unengaging. This is for one simple reason:
Most financial communications are boring, unclear and unengaging.
There are, admittedly, one or two good reasons for this. Regulation is the most obvious. Still, it really doesn't have to be this way. Financial communications can be interesting, clear and engaging.
Producing financial communications that are interesting, clear and engaging is our most important aim and greatest pleasure in our working lives.
(Our second-greatest, incidentally, is meeting potential clients, colleagues and anyone else who shares the same aim. If that includes you, please go to our contacts section.)
