Some clients come to us for a single creative output in a single medium - a press campaign, a website, a mail pack. God bless'em, every one.

Others want integrated creative solutions that include all the above, and maybe some printed literature, some fact sheets, an HTML email campaign and a programme of internal comms as well. Fortunately we can do this too, although we'd be lying if we said it was easy.

The best creative people are specialists, not generalists. That's why developing integrated campaigns - where a unifying idea overarches and holds together a bunch of messages, in a bunch of media, often to a bunch of target groups - involves some complex co-operation.