We are first and foremost a brand-minded agency. We think it's important that whatever we do for our clients, and whatever their specific objectives, our work must always help build their brands.
About a third of our work is in the area of brand development.
We have a clear and defined brand development process (actually, to be honest, it's never exactly the same twice running) designed to make sense in people-based service businesses where the ‘products’ are usually intangible, differentiation extremely limited and delivery often inconsistent.
